About Us

Welcome to DARE London, where denim becomes a canvas for creativity, self-expression, and timeless style. Our brand embodies a journey that transcends mere fashion; it's a fusion of passion, innovation, and an unyielding commitment to crafting denim experiences that leave an indelible mark.

Our lovely founder İpek Alp Sever, she has always been interested in the fashion world. Thanks to her great passion, she graduated from London College of Fashion, University of the ARTS London. After graduation she received a certificate of Condé Nast College of Fashion & Design in Vogue.

Rooted in the vibrant heart of London, DARE was conceived from an insatiable desire to revolutionize the way denim is perceived and worn. With a heritage steeped in craftsmanship and a vision set on the future, we stride confidently toward redefining denim's narrative.

At DARE London, we celebrate the artistry of denim by marrying traditional techniques with contemporary sensibilities. Every stitch, fade, and detail is meticulously curated, reflecting a profound respect for the fabric's rich history while pushing the boundaries of what it can become. Our denim isn't just an article of clothing; it's a testament to the synergy between innovation and reverence for tradition.

Our team consists of visionaries, artisans, and creative minds who breathe life into each piece we present. With a steadfast commitment to quality, comfort, and style, we craft denim that seamlessly adapts to your lifestyle, empowering you to conquer every endeavor with confidence and flair.

As a brand, we're not confined to trends; we're creators of lasting impressions. From the streets of London to the world stage, DARE denim makes a statement that's uniquely yours. Join us as we continue to challenge the status quo, rewrite the rules, and evolve the denim narrative into one of audacity and authenticity.

Thank you for being a part of our journey.

DARE to dream, DARE to be different,
The DARE London Team

Welcome to DARE London, where denim becomes a canvas for creativity, self-expression, and timeless style. Our brand embodies a journey that transcends mere fashion; it's a fusion of passion, innovation, and an unyielding commitment to crafting denim experiences that leave an indelible mark.

Our lovely founder İpek Alp Sever, she has always been interested in the fashion world. Thanks to her great passion, she graduated from London College of Fashion, University of the ARTS London. After graduation she received a certificate of Condé Nast College of Fashion & Design in Vogue.

Rooted in the vibrant heart of London, DARE was conceived from an insatiable desire to revolutionize the way denim is perceived and worn. With a heritage steeped in craftsmanship and a vision set on the future, we stride confidently toward redefining denim's narrative.

At DARE London, we celebrate the artistry of denim by marrying traditional techniques with contemporary sensibilities. Every stitch, fade, and detail is meticulously curated, reflecting a profound respect for the fabric's rich history while pushing the boundaries of what it can become. Our denim isn't just an article of clothing; it's a testament to the synergy between innovation and reverence for tradition.

Our team consists of visionaries, artisans, and creative minds who breathe life into each piece we present. With a steadfast commitment to quality, comfort, and style, we craft denim that seamlessly adapts to your lifestyle, empowering you to conquer every endeavor with confidence and flair.

As a brand, we're not confined to trends; we're creators of lasting impressions. From the streets of London to the world stage, DARE denim makes a statement that's uniquely yours. Join us as we continue to challenge the status quo, rewrite the rules, and evolve the denim narrative into one of audacity and authenticity.

Thank you for being a part of our journey.

DARE to dream, DARE to be different,
The DARE London Team

Design

We believe in the beauty of “Less is more”. Our collections embrace simplicity comfort, and timeless fashion while caring for our environment. We design for a cool girl - natural, sensual, and perfectly aware of her own self. Hope you love it as much as we do!

Giving New Life To Old Jeans

In order to knit new cotton with eco-friendly natural fibers and high-performance stretch, we start by shredding used denim and post-consumer waste into ever-smaller pieces.

The yarns are woven into our selected shaping, lifting, and comfy materials. They are dyed with the purest pigments possible to reduce any harmful byproducts. The final product is denim you can feel good about, in more ways than one.

Finally, your denim are checked for quality and delivered. You get eco-friendly denim that makes you look your best.